Rob has 15 years of government relations experience at the federal, provincial and municipal levels in Canada. Provincial work brought him to Ottawa in 2011 where he led government relations efforts for the Canadian Alliance of Student Associations (CASA). During that time, he advanced human resources and skills development policy, led intellectual property reforms, and built a strong network in Ottawa’s political community.

Rob earned his master’s degree from the Clayton H. Riddell Graduate Program in Political Management at Carleton University. He followed that experience by working with some of Canada’s best lobbyists at the Federation of Canadian Municipalities where he worked on housing and public safety.

He went on to work at a national public affairs firm where he became Vice President. There he delivered billions of dollars in investments to client sectors, significant provincial and national legislative victories, and major regulatory reforms in sectors as diverse as health, construction, retail and supply chains, and skills development.

Rob is a trailblazer in digital campaigns, having run social media advertising campaigns as early as 2008 and leading national, provincial, and municipal digital campaigns since 2016 as Co-Founder of Push Politics. Since starting First Lake Solutions in 2021 he has helped clients deliver over $3 billion for their respective sectors and professions. He has also helped dozens of non-profit organizations undertake capacity building for their own direct advocacy initiatives since establishing AdvocacyCoach.ca in early 2022.

Rob is proud to be leading a young, energetic and fast-growing team of advocates.