Greg Mortson is a data-driven strategist with almost 30 years of experience in enterprise software, IT, and analytics. As Vice President of Account Management at Environics Analytics, he helps public and private sector clients turn data into action, driving real-world results across Canada and the U.S.

Greg specializes in geodemographics and advanced analytics, working with municipalities to tackle complex challenges—from pandemic recovery and community resilience to commercial revitalization and modernizing data processes. His expertise in mobile movement data and emerging analytics tools has helped cities better understand shifting population dynamics and optimize decision-making.

A trusted consultant and speaker, Greg is passionate about applying data to improve communities, ensuring campaign managers, policymakers, and business leaders can make informed, high-impact decisions.