Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada, the Canadian arm of the AdChoices self-regulatory program for interest-based advertising (YourAdChoices.ca) and the Political Ads program for advertising transparency (PoliticalAds.ca). Julie handles all program administration and advocacy and has been leading the association since 2015.

Julie also assists the DAA US with projects across North America, all to provide greater consumer transparency and choice for relevant & political advertising.

Before her role with the DAAs, Julie worked in various senior positions on the ad network, agency, and association sides throughout her digital career, which started in 2000.