Laurel Ostfield
CEO and Co-Founder at 966 Advisors
Laurel is a global communications leader known for shaping purpose‑driven brand narratives. She has built communications teams at organizations including the Asian Infrastructure Investment Bank and Capital One Canada, and has led brand campaigns across Asia, North America, and Europe. Laurel specializes in crisis management, media strategy, internal communications, stakeholder engagement, and ESG storytelling.
2:45 PM - 3:45 PM
Thursday Jan 15th, 2026
(Breakout Session) Building Trust in the Age of Anti-Trust - 996 Advisors × PredictEdge
Campaigns don’t fail from bad ideas — they fail from lost trust.
And in 2026, trust is fragile. Don’t risk torching the trust your campaign needs to win. This workshop breaks down who Canadians actually trust for news and policy, how echo chambers quietly kill campaigns, and how real ethical intelligence outperforms gut instinct every time.
Featuring a ruthless case study of a campaign that collapsed in weeks.
Pre-Registration available here: Building Trust in the Age of Anti-Trust Workshop - Attendee Registration – Fill out form