Nadya Wilkinson
Founder and Lead Consultant at Wilkinson Data & Strategy
Nadya Wilkinson is Founder and Lead Consultant at Wilkinson Data & Strategy, where she helps organizations navigate high-stakes technological and organizational change, with a particular focus on political technology. Nadya has worked on campaigns across Canada and internationally, including implementing predictive models that reached millions of voters, launching text-messaging tools for a pandemic election, and increasing door-to-door engagement by 400%. Over 15 years in politics and technology, Nadya has held nearly every conceivable local campaign role, managed data and field operations for provincial campaigns, and served on four federal election campaigns with the Liberal Party of Canada. Nadya was a driving force on the team that developed, deployed, and scaled the Liberal Party of Canada's national data system - a transformative platform that made history in the 2015 election. Today, she works with startups developing AI tools and other emerging campaign technologies. As a PROSCI-certified change management practitioner and trained product manager, she brings a pragmatic, user-centered approach to her work.
1:45 PM - 2:15 PM
Thursday Jan 15th, 2026
AI in Campaigns: Hype vs. Reality - What we can do today and what's coming.
Separating the promise from the practical, this session explores how AI is being used in campaigns today and what’s on the horizon. Panelists discuss real-world applications, ethical considerations, and tools that can give campaigns a strategic edge.