
Sorcha Scully
VP of Marketing & Customer Experience at NationBuilder
Sorcha is the VP of Customer Experience & Marketing at NationBuilder where she leads the brand, go to market and customer experience teams with a deep commitment on providing access to the tools of Democracy to more political, advocacy, and non-profit organizations around the globe. She is a political strategy leader, committed to building community in an effort to develop more effective leaders from all walks of life. Sorcha currently lives and works in Boston, MA. She completed her undergraduate degree in Political Science and History at the University of Portsmouth in England before relocating to Boston, Massachusetts. At 22 she became the youngest member of her graduating class to receive a Master’s in Political Science from Suffolk University. Prior to joining NationBuilder, Sorcha worked as a Senior Associate of Dewey Square Group where she developed and managed grassroots organizations for a variety of candidates, ballot initiatives, businesses, and non-profits. Sorcha has also served as a political advisor on a number of federal, state and municipal campaigns across New England. Currently, Sorcha serves her communities in the following capacities. US Ambassador for the British and Irish Trading Alliance, as a board member for Suffolk University Alumni and the Boston & New England Rose of Tralee. She is also the co-host of the Unapologetic Women podcast.
1:30 PM - 2:30 PM
Thursday Jan 15th, 2026
(Breakout Session) NationBuilder: Tech without losing touch
Tech without losing touch: Modern campaign organizing in the age of AI Join Tyler, Co-Founder & COO Progressive Nation, and Sorcha, VP of Customer Experience at NationBuilder, for an essential conversation about modern campaign organizing in Canada’s evolving political landscape. In an era where AI is reshaping political engagement, how do campaigns maintain the authentic relationships that win elections? This fireside chat will explore the intersection of technology and genuine voter connection. Discussion topics:
- Leveraging integrated tools to build deeper, more meaningful relationships with voters rather than just collecting data
- The role of AI in modern organizing: enhancing human connection vs. replacing it
- Navigating voter expectations in an age of digital-first communication
- Practical strategies for campaigns preparing for upcoming elections