
Dennis Matthews
President of Creative Currency and Former Advertising Manager for Stephen Harper
Dennis Matthews is the President of Creative Currency, an advertising agency and content studio in Toronto.
Dennis leads a team that works with major leaders, brands and causes to tell their story and move public opinion.
He was an advertising advisor to Prime Minister Stephen Harper, a veteran of numerous political campaigns, and remains a frequent media commentator on advertising, digital and political issues. His company was recently recognized as an Adweek Magazine Fastest Growing Agency.
Dennis is a Fellow at the Riddell Graduate Program in Political Management at Carleton University, a member of the Board of Directors of Destination Ontario and the Marketing and Communications Committee of the Michael Garron Hospital. He is also a partner at Enterprise Canada, a national strategic communication firm.
11:05 AM - 11:35 AM
Thursday Jan 15th, 2026
The Ad Wars: Digital Advertising in 2026
A forward-looking discussion on the evolving digital advertising landscape in politics and advocacy. Panelists explore emerging platforms, shifting regulations, AI-driven tools, and the strategies campaigns and marketers will need to stay competitive